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Brand presence � How can I make my customers remember me?
You�d be hard pushed to find anyone who doesn�t know who the maker of the iPod is, or who hasn�t heard of Adidas, Shell or Tesco. Why? Because each company can be readily identified by people across the globe and, as soon as you mention the company�s name, it creates a perception and opinion in people�s minds. Immediately, people identify with that company, are familiar with its service and merchandise and, ultimately, recognise the brand name.